Bonanza was established on April 26, 1993. At that time, when Russia arrived at the first stages of its free market economy platform, a large number of companies went into consumer electronics business. Not all Russian, as well as foreign firms, were able to compete due to different reasons, which were rife at that phase of market development. Bonanza was one of the few companies that had managed to sprint through typical obstacles of Russian market and became a leading player in Russian consumer electronics business environment. Offering high-quality affordable and premium audio-video equipment, our goal is to become a partner to our dealers' businesses in order to build mutually beneficial relationship and make it as effective and convenient as possible to reach the planned targets.
Over the course of 16 years the number of the company's partners, dealers and sales grew at a winning rate. Today Bonanza's spotless business partner reputation serves as the best reference for perspective retail customers, wholesalers and consumer electronics manufacturers. The company has been acknowledged by world leading manufacturers on many occasions to be the best, most reliable, and most dynamic partner. Brands and products offered by Bonanza, both on exclusive and non-exclusive distribution rights, have been awarded by highly-respected and valued by end-consumer specialized magazines and associations numerous times.
Bonanza is one of the founders of the Russian Association of Trading companies and Electronics Manufacturers (RATEK), which was established in the year 2000 and comprises the largest electronics producers and trading companies. This professional association is targeting the issues which help to improve dialogue between the firms involved in the consumer electronics business and the Russian state authorities.
At present, Bonanza offers its partners and clients a wide range of products and services on terms that best fit its customers needs where such cooperation produces mutual benefits. Well-developed own logistics, trained specialists and consultants, professional marketing department support and allow our customers to operate smoothly and develop their businesses at an effective level.
In addition, we would like to assure our partners that cooperation with Bonanza will help them to expand their business horizons, grow their sales volumes and overall success in one of the World growing markets.